Your Compass Statement of Pinterest
If you haven’t found it already or have always wondered why it exists and what it’s for, then wonder no more. As the social media platform to watch in 2019 and with an estimated usage of 250 million people, here’s our quick overview of Pinterest – what it’s for and how to use it best for your business.
Essentially and most importantly, Pinterest is a visual site. Not visual as in photos of your daily dog walk as per Instagram or Tumblr, but visual like an old-school scrap book. You can’t use it unless you have something beautiful, memorable, intriguing, curious, stunning, eye catching or indeed P-INTERESTING to look at and share. You see where we’re going here… Images you might stumble upon on an internet search that you want to find again, mood board for project design, board collections for your company products. The list is endless.
Pinterest, as with all social sites, has its own language which we will endeavour here to translate – from pinning, pin add-ons, and follows, to boards and search topics, it’s a fully functional ideas library and is most importantly, a fabulous window display for your brand.
As a marketing tool, it’s a visual treat. You can upload images to your business account illustrating your brand, your products, your work space. Create a board for each product, each product line, or each collection. Create a board for your most recent campaigns, projects, design work. The best thing about Pinterest is the content shelf life – unlike Facebook, your content is there and visible for keeps. Your images can pop up in any subject search any time, providing the key words lead the viewer to your door. You have a fashion line and want a platform? Here it is. Maybe you have a drinks brand to promote? With one #ginspo search term on Pinterest, your bottle image is popping up on a screen in Australia and getting PINNED.
Make sure you have eye-catching images on your website or a blog that has attracted attention – all it needs, is to be pinned to one board and the interest grows exponentially. Before you know it, the web link is getting noticed and your content is driving its own traffic. Driving its own car, if you will. Once its picking up steam, your content is up and running on its own. The sharing and repinning to other account boards can continue indefinitely which has limitless benefits – increased brand awareness, web traffic, SEO, new leads, more sales etc. As an added bonus, just like other social sites, Pinterest has account analytics to measure views and promoted posts which function in the same way as other platforms.
According to Pinterest themselves, there are several hot topics to keep an eye out for in 2019. Health and wellness is on the up with product searches, routine suggestions, beauty and fitness ideas and natural products topping the searches. Travel is going off the beaten path with users searching for unusual spots, ancient landmarks and the undiscovered gems. Our favourite topic however has to be all the search terms that lead to “Hobbies and Hustle”. The search terms that have users turning their favourite hobbies and past times into profitable businesses – make your passion your profits. It’s truly inspiring and shows how driven people can use this platform to further drive their ideas and plans. Definitely food for thought.
If you think this platform sounds like your ideal business playbook, but are still unsure how, then get in touch and let us know show you how. Pinterest could be the perfect content driven tool for your product and as a side bar, ensures you have the #inspo you need to pinboard your way to your business goals.